Qualitative analysis method that looks specifically at the subjective underlying meaning of language in written or spoken communication, within the context in which it takes place.
Interpret language properly in social cultural political bg
Used on both primary and secondary data
Interpret a word
Approaches:
Language in use Approach
Focuses on the technicality
Function / effect of a structure
Why a perticular context choose the structure they use?
Social-politica
Social constructivist
Critical discourse analysis
Focuses on the use and dynamics of power and power relations.
Investigate the use of language in context.
Strength
Main
The range of diff info that can in-coperate
Transcript / written records / interview responses / non-text based data
Versatitlity
Broader substantiation
Nuances and contextual
Real world implications for your research data
Social Reality
Social Hierarchies
Power dynamics
Ideology
Interpretive expertise
Relies on the researcher’s familiarity with the language under study
Weaknesș
Time-consuming
Organising / maintaining
With teams, through a long period of time
With more resources, I can explore …
Benefit?
A quote of some source of reaction in my data.